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Embracing Change: The Power of Iterative Processes in Product Development

iterative processes are likened to continuously fine-tuning a song or building a LEGO set piece by piece. Know about the significance of continuous improvement in product management, highlighting its role in meeting evolving customer needs.

Driving Non-Tech Success: Branding & Digital Transformation for every business

In this post, you will learn how the systems and methodologies I have used and seen used to digitize and optimize digital products can be equally transformative for non-tech businesses. Enjoy!

Intrapreneur or Entrepreneur?

The moment I discovered I was an intrapreneur, I felt like a huge weight had been lifted off my shoulders, I now know I can focus on what I'm best at which is figuring out how to make a company thrive.And who knows, maybe in the future I'll go back t

Gamification applied into my role leading the UX team

By applying gamification into the UX leading process, I achieve a great level of engagement from the team before starting any project, and this way, we all make sure the end product is a winning one! Learn how I did this by reading this article.

Strategic UX

While interface design is what we ultimately see in a project, it is only the tip of the iceberg. The most critical part of the experience is based on understanding the real needs of the user and the real scope of the project.

Growth Centered Research

Research has been stated as a fundamental part of any Marketing book and taken into practice for every Marketing Plan there exists. Learn how to make it meaningful.

Should I Pay for Social Media Ads?

Social Media offers many options for advertising, it can be intimidating and confusing when you don't know whether it's good for you and how much will you be spending. Is it valuable for your brand or is it just another trend?

These 3 Tips Will Skyrocket Your Brand

Have you ever wondered how businesses that offer so bad products, such as a very lame hamburger, or really bad salad-dressing, have built million dollar companies, while your delicious high-quality gourmet-restaurant is struggling to survive?

The One Thing that will Make Anyone a Great Leader

We all want to create an impact on someone, to generate movement towards something bigger. This one thing that will ensure you get it.

Start Here: Four Steps to Defining Your Business

When you are working for a company or brand, the first thing you should know about it is what problem it is solving, in other words, what is the business about.

Breaking Language Barriers in your Company

If you ask people how do they prefer to get important business/work information, most of them will mention some kind of formal written media; such as email, traditional mail, printed letter, contract, company board announcement, graphic poster, etc.

Defining Your Products in a Marketing Strategy

Defining which of your products is your core product will be essential in creating a successful marketing strategy.

The Key Team-Player Plan of Action

A Team Player Plan should be one of the most important things to include into your Marketing Plan this year, it is the clear path for your team to follow and it will save you a lot of unnecessary conflicts.

The 5 Crucial Steps to Your Ideal Customer

Defining your ideal customer is not only essential for your growth, it can be the core of your business, of your decisions and the direction of your company.

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