AMT UX Design

Intrapreneur or Entrepreneur?

The moment I discovered I was an intrapreneur, I felt like a huge weight had been lifted off my shoulders, I now know I can focus on what I'm best at which is figuring out how to make a company thrive.And who knows, maybe in the future I'll go back t

Strategic UX

While interface design is what we ultimately see in a project, it is only the tip of the iceberg. The most critical part of the experience is based on understanding the real needs of the user and the real scope of the project.

Growth Centered Research

Research has been stated as a fundamental part of any Marketing book and taken into practice for every Marketing Plan there exists. Learn how to make it meaningful.

Should I Pay for Social Media Ads?

Social Media offers many options for advertising, it can be intimidating and confusing when you don't know whether it's good for you and how much will you be spending. Is it valuable for your brand or is it just another trend?

These 3 Tips Will Skyrocket Your Brand

Have you ever wondered how businesses that offer so bad products, such as a very lame hamburger, or really bad salad-dressing, have built million dollar companies, while your delicious high-quality gourmet-restaurant is struggling to survive?

Start Here: Four Steps to Defining Your Business

When you are working for a company or brand, the first thing you should know about it is what problem it is solving, in other words, what is the business about.

Defining Your Products in a Marketing Strategy

Defining which of your products is your core product will be essential in creating a successful marketing strategy.

The Key Team-Player Plan of Action

A Team Player Plan should be one of the most important things to include into your Marketing Plan this year, it is the clear path for your team to follow and it will save you a lot of unnecessary conflicts.

The 5 Crucial Steps to Your Ideal Customer

Defining your ideal customer is not only essential for your growth, it can be the core of your business, of your decisions and the direction of your company.